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How to Celebrate 50 Years of Frozen Margaritas in Dallas

Published on July 19, 2021

glasses full of colorful frozen margaritas

Dallas restauranteur Mariano Martinez invented the frozen margarita machine 50 years ago, and the city is still going strong as the official home of the cocktail. To celebrate half a century of the delicious concoction made of chilled tequila and lime juice, the Margarita Mile app is offering up plenty of special events, offers and discounts on frozen margaritas this summer in Dallas.

The app has conveniently curated a collection of the city’s most unique and vibrant culinary locales to help you find the best frozen margaritas, all in one place. To earn rewards, all you have to do is download the app on your phone, check in at restaurants along the mile and of course, sip on some margaritas (and maybe nosh on a few tacos while you’re at it). The more times you check in, the higher you’ll rise through the ranks, all the way from rookie to MVP.

Featuring a calendar of events, special updates and transportation options (safety first!) the Margarita Mile app is your one-stop shop for experiencing the mile in style. Visit Dallas is the brains behind the app, and they’ve also outlined a two-day itinerary featuring recommendations for brunch, museums and other attractions for visitors looking to make the most of their trip.

Visit the Restaurant Where it All Began

Martinez first invented the frozen margarita machine at his restaurant Mariano’s Mexican Cuisine in 1971 after he began to realize traditional blenders weren’t creating the ideal conditions needed for the perfect marg.

Instead of settling for margs that just weren’t up to par, he got creative, putting a new spin on an old soft-serve ice cream machine to keep the drinks at the right temperature and consistency.

Try the Signature Frozen Sunburst Margarita

Today, the original machine can be viewed at the Smithsonian National Museum of American History. The best part is that Martinez’s restaurant, where he first found that necessity was the mother of invention, is still open for business today.

Mariano’s menu includes the signature Frozen Sunburst Margarita with strawberry and mango puree infused tequila. The 50th-anniversary edition of the original frozen margarita features 100 percent Blue Agave tequila and freshly squeezed sunshine limes, and guests can order half a gallon for $40 or a gallon for $80.

Some of the other restaurants featured on the Margarita Mile include Beto & Son, Wild Salsa, Café Herrera and Jose on Lovers, a Guadalajara-inspired eatery serving up seafood enchiladas, bay scallops and pozole verde.

Take a Margarita Mile Quiz

Dallas is chock-full of destinations just waiting to serve you a tart and tasty chilled marg. Visit Dallas has even created a Margarita Mile quiz so you can determine which hotspot you should visit first based on your favorite season, activity, pet and more.

National Tequila Day will also be taking place this summer, so don’t miss the celebrations happening on July 24.

Looking for more fun things to do in Dallas? Check out the Dallas Surprisingly Vegan Tour, which is designed for die-hard vegans and plant-curious omnivores alike.  

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The Author
Mackenzie Patterson is a Toronto-based writer and journalist. She enjoys long walks, iced coffee on tap, and discovering all the latest and greatest health and wellness trends.

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