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Green Beauty Brands You Need to Try Right Now

Published on May 29, 2022

Set of women applying cleansing and moisturizing face skincare products at home. Everyday skin care routine with cleanser and moisturizer. Colored flat graphic vector illustration isolated on white

The beauty industry has been in the midst of a major transformation for years now. Gone are the days of toxic, chemical-laden beauty products tested on animals — we’ve officially entered the era of green beauty, and it looks like it’s a trend that’s here to stay. Green beauty brands are not only taking sustainability seriously, but are also stepping forward to advocate for climate change policy.

It’s ‘Now or Never’ to Fight Climate Change

With the negative impacts of climate change on the rise, experts have commented that it’s “now or never” if we hope to avoid completely catastrophic consequences. And although much of the burden rests on the shoulders of the world’s government bodies and major corporations, there’s still much we can do as individuals to make an impact.

For example, opting to walk or cycle instead of drive, eat more plant-based meals and cut down on single-use plastics are all proven ways to reduce your carbon footprint. But your beauty and personal care routine is another important place to start when it comes to looking at your individual environmental impact.

Green Beauty Brands Making an Impact

Switching to green beauty brands that are conscious of their business practices can go a long way in reducing your carbon footprint and being part of the solution instead of the problem. Check out one of these buzzworthy brands that will be kind to your skin and the environment:

1. Summer Fridays

Founded by influencers Marianna Hewitt and Lauren Ireland, Summer Fridays is a beauty line designed to fulfill all your skincare needs: easy-to-use, clean ingredients and beautiful packaging. From the Jet Lag Mask to their award-winning Vanilla Lip Butter Balm, this is one of the green beauty brands whose products are simple, refreshing yet effective.

2. Lawless

Created by influencer-entrepreneur Annie Lawless, Lawless Beauty is dedicated to putting an end to the idea that the products from clean beauty brands aren’t as effective as regular makeup products. Highly-pigmented, full-coverage, long-wearing and, in their words, “clean AF,” Lawless is known for aptly-named best-sellers like the One and Done Long-Wearing Volumizing Mascara, Forget the Filler Plumping, Line-Smoothing Gloss, and Conseal the Deal Long-Wear, Full-Coverage Foundation.

3. Tata Harper

Widely known in the skincare industry as a pioneer in non-toxic beauty, Tata Harper initially founded her company because she couldn’t find products that checked all the boxes of being effective, pure and healthy. With products like the Rejuvenating Serum, Repairative Moisturizer and Regenerating Cleanser, Tata Harper Skincare is one of the green beauty brands helping to create a cleaner industry that benefits both individuals and the planet.

4. Paula’s Choice

Another one of the effective, high-quality and green beauty brands that isn’t willing to sacrifice on purity is Paula’s Choice. Made using safe formulas backed by scientific research, Paula’s Choice products like the Discoloration Repair Serum, 2% BHA Liquid Exfoliant and 20% Niacinamide Vitamin B3 Serum have won awards for their quality, efficacy and clean status.

5. Herbivore Botanicals

With beautiful, simple branding, fragrant ingredients and noticeable results, Herbivore Botanicals is another popular option when it comes to green beauty brands. The clean skincare brand is known for bestsellers like their Pink Cloud Rosewater and Tremella Creamy Jelly Cleanser, Nova 15% Vitamin C and Turmeric Brightening Serum and Moon Fruit 1% Bakuchiol and Peptides Retinol Alternative Serum, all of which are made with plant-based ingredients and suitable for all skin types.

Lead graphic by Good Studio/Adobe Stock.

All products listed in articles are independently selected and curated by our editorial team. If you buy something we link to, toast may earn a commission, which supports our mission of sharing positive, inspiring and helpful stories with everyone.

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The Author
Mackenzie Patterson is a Toronto-based writer and journalist. She enjoys long walks, iced coffee on tap, and discovering all the latest and greatest health and wellness trends.